/* ════════════════════════════════════════════════════════════════
   Hacelo IA — Landing. Paleta coral Hacelo IA + slate. 100% autocontenido.
   Naranja brand #E04020 + slate. Tipografía Inter. 100% autocontenido.
   ════════════════════════════════════════════════════════════════ */
:root{
  --brand:#E0714E; --brand-2:#F2926E; --brand-dark:#C25438; --brand-deep:#9C3F27;
  --ink:#0f172a; --body:#475569; --muted:#64748b; --faint:#94a3b8;
  --bg:#ffffff; --bg-soft:#f8fafc; --bg-soft-2:#f1f5f9; --card:#ffffff;
  --border:#e2e8f0; --border-strong:#cbd5e1;
  --wa:#25d366; --wa-deep:#075e54; --wa-bubble:#dcf8c6;
  --shadow-sm:0 1px 2px rgba(15,23,42,.05);
  --shadow:0 4px 16px rgba(15,23,42,.08);
  --shadow-lg:0 18px 48px rgba(15,23,42,.14);
  --shadow-brand:0 16px 40px rgba(224,113,78,.28);
  --radius:16px; --radius-sm:10px; --radius-lg:26px;
  --font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font); color:var(--body); background:var(--bg);
  line-height:1.6; font-size:17px; overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{color:var(--ink);line-height:1.12;letter-spacing:-.02em;font-weight:800}`n/* FocusOnNavigate (Blazor) enfoca el H1 al navegar: ocultamos el outline visual, el foco para lectores de pantalla se mantiene */`n.hero h1:focus,.hero h1:focus-visible{outline:none}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
section{position:relative}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;
  letter-spacing:.08em;text-transform:uppercase;color:var(--brand);
  background:rgba(224,113,78,.08);padding:7px 14px;border-radius:100px;margin-bottom:20px;
}
.eyebrow.light{color:#ffd9cd;background:rgba(255,255,255,.12)}
.grad-text{background:linear-gradient(120deg,var(--brand),var(--brand-2));-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}

/* ─── Botones ─── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:var(--font);font-weight:700;font-size:16px;cursor:pointer;
  padding:15px 28px;border-radius:100px;border:2px solid transparent;
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease;
  white-space:nowrap;
}
.btn-primary{background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;box-shadow:var(--shadow-brand)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 22px 48px rgba(224,113,78,.4)}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--border-strong)}
.btn-ghost:hover{border-color:var(--brand);color:var(--brand);transform:translateY(-2px)}
.btn-white{background:#fff;color:var(--brand);box-shadow:var(--shadow)}
.btn-white:hover{transform:translateY(-2px);box-shadow:var(--shadow-lg)}
.btn-lg{padding:18px 36px;font-size:18px}
.btn-block{width:100%}

/* ═══ NAV ═══ */
nav{position:fixed;top:0;left:0;right:0;z-index:100;transition:all .3s ease;padding:16px 0}
nav.scrolled{background:rgba(255,255,255,.85);backdrop-filter:blur(14px);box-shadow:var(--shadow-sm);padding:10px 0}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:13px;font-weight:800}
.brand-mark{width:64px;height:64px;display:grid;place-items:center;flex-shrink:0}
.brand-mark svg{width:100%;height:100%;display:block}
.brand-txt{display:flex;flex-direction:column;line-height:1}
.brand-txt b{font-size:27px;color:var(--ink);letter-spacing:-.01em;font-weight:800;text-transform:none}
.brand-txt b span{color:var(--brand)}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a.lnk{font-weight:600;font-size:15px;color:var(--body);transition:color .15s}
.nav-links a.lnk:hover{color:var(--brand)}
.nav-cta{display:flex;align-items:center;gap:12px}.lnk-login-m{display:none}.nav-links.open .lnk-login-m{display:block;color:var(--brand);font-weight:700}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px}
.burger span{width:26px;height:2.5px;background:var(--ink);border-radius:3px;transition:.3s}

/* ═══ HERO ═══ */
.hero{padding:150px 0 90px;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;top:-300px;right:-250px;width:760px;height:760px;border-radius:50%;background:radial-gradient(circle,rgba(224,113,78,.13),transparent 62%);z-index:-1}
.hero::after{content:"";position:absolute;bottom:-200px;left:-260px;width:600px;height:600px;border-radius:50%;background:radial-gradient(circle,rgba(99,102,241,.08),transparent 62%);z-index:-1}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(40px,5.4vw,62px);font-weight:900;letter-spacing:-.035em;margin-bottom:22px}
.hero h1 .grad-text{display:inline}
.hero .lead{font-size:clamp(18px,2.1vw,21px);color:var(--body);max-width:560px;margin-bottom:32px}
.hero .lead b{color:var(--ink);font-weight:700}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.hero-trust{display:flex;flex-wrap:wrap;gap:18px 26px;color:var(--muted);font-size:14.5px;font-weight:600}
.hero-trust span{display:inline-flex;align-items:center;gap:8px}
.hero-trust svg{color:var(--wa);flex-shrink:0}

/* ═══ Teléfono / chat animado ═══ */
.phone-wrap{position:relative;display:flex;justify-content:center}
.hero-bot{position:fixed;right:16px;bottom:10px;width:142px;height:188px;z-index:50;pointer-events:none;filter:drop-shadow(0 14px 20px rgba(0,0,0,.5));animation:heroBotFloat 4.5s ease-in-out infinite}
@keyframes heroBotFloat{0%,100%{transform:translateY(0) scaleX(-1)}50%{transform:translateY(-12px) scaleX(-1)}}
@media(max-width:980px){.hero-bot{display:none}}
.phone-glow{position:absolute;inset:-40px;background:radial-gradient(circle at 50% 35%,rgba(224,113,78,.22),transparent 60%);z-index:-1;filter:blur(20px)}
.phone{
  width:330px;max-width:100%;background:#0b141a;border-radius:42px;padding:13px;
  box-shadow:var(--shadow-lg),0 0 0 2px rgba(15,23,42,.06);position:relative;
}
.phone-notch{position:absolute;top:13px;left:50%;transform:translateX(-50%);width:130px;height:26px;background:#0b141a;border-radius:0 0 18px 18px;z-index:5}
.screen{background:#e5ddd5;background-image:linear-gradient(rgba(229,221,213,.92),rgba(229,221,213,.92)),url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40'%3E%3Cpath d='M0 20h40M20 0v40' stroke='%23d9cfc4' stroke-width='.5'/%3E%3C/svg%3E");border-radius:30px;overflow:hidden;height:560px;display:flex;flex-direction:column}
.wa-head{background:var(--wa-deep);color:#fff;padding:34px 14px 12px;display:flex;align-items:center;gap:11px;flex-shrink:0}
.wa-ava{width:40px;height:40px;border-radius:50%;background:linear-gradient(135deg,var(--brand),var(--brand-dark));display:grid;place-items:center;font-weight:800;font-size:15px;flex-shrink:0}
.wa-head .nm{font-weight:700;font-size:15px;line-height:1.2}
.wa-head .st{font-size:11.5px;opacity:.85;display:flex;align-items:center;gap:5px}
.wa-head .st::before{content:"";width:7px;height:7px;border-radius:50%;background:#7ee787;display:inline-block}
.wa-chip{margin-left:auto;font-size:10px;font-weight:700;background:rgba(255,255,255,.16);padding:4px 9px;border-radius:100px;display:flex;align-items:center;gap:5px}
.wa-body{flex:1;padding:14px 12px;display:flex;flex-direction:column;gap:8px;overflow:hidden;justify-content:flex-end}
.bub{max-width:80%;padding:8px 12px;border-radius:12px;font-size:13.5px;line-height:1.42;color:#0b141a;box-shadow:0 1px .5px rgba(0,0,0,.13);position:relative;animation:pop .3s ease;white-space:pre-line}
.bub .t{font-size:9.5px;color:#667781;float:right;margin:6px 0 -2px 8px}
.bub.in{background:#fff;align-self:flex-start;border-top-left-radius:3px}
.bub.out{background:var(--wa-bubble);align-self:flex-end;border-top-right-radius:3px}
.bub.out .t::after{content:" ✓✓";color:#34b7f1}
.typing{align-self:flex-start;background:#fff;padding:11px 14px;border-radius:12px;border-top-left-radius:3px;display:flex;gap:4px;box-shadow:0 1px .5px rgba(0,0,0,.13)}
.typing i{width:7px;height:7px;border-radius:50%;background:#9aa5ab;animation:blink 1.2s infinite}
.typing i:nth-child(2){animation-delay:.2s}.typing i:nth-child(3){animation-delay:.4s}
@keyframes blink{0%,60%,100%{opacity:.3;transform:translateY(0)}30%{opacity:1;transform:translateY(-3px)}}
@keyframes pop{from{opacity:0;transform:translateY(8px) scale(.96)}to{opacity:1;transform:none}}
.wa-foot{background:#f0f0f0;padding:9px 12px;display:flex;align-items:center;gap:9px;flex-shrink:0}
.wa-foot .inp{flex:1;background:#fff;border-radius:100px;padding:8px 14px;font-size:12.5px;color:#9aa5ab}
.wa-foot .snd{width:34px;height:34px;border-radius:50%;background:var(--wa-deep);display:grid;place-items:center;flex-shrink:0}
.scenario-tabs{display:flex;gap:7px;justify-content:center;margin-top:18px;flex-wrap:wrap}
.scenario-tabs button{font-size:12px;font-weight:600;color:var(--muted);background:var(--bg-soft-2);border:1px solid var(--border);padding:6px 13px;border-radius:100px;cursor:pointer;transition:.15s}
.scenario-tabs button.on{background:var(--brand);color:#fff;border-color:var(--brand)}

/* ═══ Logos / franja confianza ═══ */
.trust-strip{background:var(--ink);color:#fff;padding:22px 0}
.trust-strip .wrap{display:flex;flex-wrap:wrap;gap:14px 34px;align-items:center;justify-content:center;text-align:center}
.trust-strip .item{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15px;color:#e2e8f0}
.trust-strip .item b{color:#fff}
.trust-strip svg{color:var(--brand-2)}
.trust-strip .sep{width:1px;height:20px;background:rgba(255,255,255,.18)}

/* ═══ Secciones genéricas ═══ */
.sec{padding:96px 0}
.sec-soft{background:var(--bg-soft)}
.sec-head{max-width:720px;margin:0 auto 56px;text-align:center}
.sec-head h2{font-size:clamp(30px,3.8vw,44px);font-weight:900;letter-spacing:-.03em;margin-bottom:16px}
.sec-head p{font-size:19px;color:var(--body)}

/* Reveal on scroll */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}.reveal[data-d="4"]{transition-delay:.32s}

/* ═══ Dolor (problema) ═══ */
.pain{background:linear-gradient(180deg,#fff, #fff7f4)}
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:14px}
.pain-card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow-sm)}
.pain-card .ic{width:48px;height:48px;border-radius:12px;background:#fee2e2;color:#dc2626;display:grid;place-items:center;margin-bottom:16px;font-size:22px}
.pain-card h4{font-size:18px;margin-bottom:8px}
.pain-card p{font-size:15px;color:var(--body)}
.pain-punch{text-align:center;margin-top:48px;font-size:clamp(22px,3vw,30px);font-weight:800;color:var(--ink);line-height:1.3}
.pain-punch b{color:var(--brand)}

/* ═══ Cómo funciona ═══ */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;counter-reset:s}
.step{position:relative;background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);padding:38px 28px 30px;box-shadow:var(--shadow-sm);transition:transform .25s,box-shadow .25s}
.step:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.step .num{counter-increment:s;position:absolute;top:-22px;left:28px;width:46px;height:46px;border-radius:14px;background:linear-gradient(135deg,var(--brand),var(--brand-dark));color:#fff;display:grid;place-items:center;font-weight:900;font-size:20px;box-shadow:var(--shadow-brand)}
.step .num::before{content:counter(s)}
.step h3{font-size:21px;margin:14px 0 10px}
.step p{font-size:15.5px;color:var(--body)}
.step .tag{display:inline-block;margin-top:14px;font-size:12.5px;font-weight:700;color:var(--brand);background:rgba(224,113,78,.08);padding:5px 12px;border-radius:100px}

/* ═══ Capacidades ═══ */
.cap-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.cap{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:24px;transition:transform .22s,box-shadow .22s,border-color .22s}
.cap:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:rgba(224,113,78,.4)}
.cap .ic{width:50px;height:50px;border-radius:13px;display:grid;place-items:center;font-size:24px;margin-bottom:15px;background:linear-gradient(135deg,rgba(224,113,78,.12),rgba(224,113,78,.04));color:var(--brand)}
.cap h4{font-size:17.5px;margin-bottom:7px}
.cap p{font-size:14.5px;color:var(--body)}

/* ═══ Antes / Después ═══ */
.vs-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:stretch}
.vs-col{border-radius:var(--radius-lg);padding:34px 30px}
.vs-before{background:#fff;border:1px solid var(--border)}
.vs-after{background:linear-gradient(150deg,#1a0f0c,#2c1410);color:#fff;box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.vs-after::after{content:"";position:absolute;top:-80px;right:-80px;width:260px;height:260px;border-radius:50%;background:radial-gradient(circle,rgba(224,113,78,.32),transparent 65%)}
.vs-col h3{font-size:22px;margin-bottom:6px;display:flex;align-items:center;gap:10px}
.vs-after h3{color:#fff}
.vs-col .sub{font-size:14px;font-weight:600;margin-bottom:22px}
.vs-before .sub{color:var(--muted)}.vs-after .sub{color:#ffb59f}
.vs-list{list-style:none;display:flex;flex-direction:column;gap:14px}
.vs-list li{display:flex;gap:12px;font-size:15.5px;line-height:1.45}
.vs-before li{color:var(--body)}.vs-after li{color:#e9d8d2}
.vs-list .mk{flex-shrink:0;width:24px;height:24px;border-radius:50%;display:grid;place-items:center;font-size:13px;font-weight:800;margin-top:1px}
.vs-before .mk{background:#fee2e2;color:#dc2626}
.vs-after .mk{background:rgba(126,231,135,.18);color:#7ee787}

/* ═══ Rubros (tabs) ═══ */
.rubro-tabs{display:flex;flex-wrap:wrap;gap:9px;justify-content:center;margin-bottom:34px}
.rubro-tabs button{font-size:14.5px;font-weight:600;color:var(--body);background:#fff;border:1.5px solid var(--border);padding:10px 18px;border-radius:100px;cursor:pointer;transition:.18s;display:inline-flex;gap:8px;align-items:center}
.rubro-tabs button:hover{border-color:var(--brand-2)}
.rubro-tabs button.on{background:var(--brand);color:#fff;border-color:var(--brand);box-shadow:var(--shadow-brand)}
.rubro-panel{background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);box-shadow:var(--shadow);padding:42px;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;min-height:240px}
.rubro-story h3{font-size:25px;margin-bottom:14px;display:flex;align-items:center;gap:12px}
.rubro-story .emoji{font-size:34px}
.rubro-story p{font-size:17px;color:var(--body);margin-bottom:20px}
.rubro-story .ops{display:flex;flex-wrap:wrap;gap:9px}
.rubro-story .ops span{font-size:13px;font-weight:600;color:var(--brand-dark);background:rgba(224,113,78,.08);padding:6px 13px;border-radius:100px}
.rubro-quote{background:linear-gradient(150deg,#fff7f4,#fef0eb);border-left:4px solid var(--brand);border-radius:14px;padding:26px;font-size:16.5px;font-style:italic;color:var(--ink);line-height:1.55;position:relative}
.rubro-quote::before{content:"";position:absolute;top:8px;left:14px;font-size:60px;color:rgba(224,113,78,.18);font-weight:900;line-height:1}
.rubro-fade{animation:fade .4s ease}
@keyframes fade{from{opacity:0;transform:translateY(10px)}to{opacity:1}}

/* ═══ Canales ═══ */
.channels{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.channel{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:26px 22px;text-align:center;transition:transform .22s}
.channel:hover{transform:translateY(-5px)}
.channel .ic{width:58px;height:58px;border-radius:16px;margin:0 auto 14px;display:grid;place-items:center}
.channel h4{font-size:17px;margin-bottom:6px}
.channel p{font-size:14px;color:var(--muted)}

/* ═══ ROI calc ═══ */
.roi{background:linear-gradient(150deg,#0b1120,#15213a);color:#fff;border-radius:var(--radius-lg);padding:48px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.roi::before{content:"";position:absolute;top:-120px;right:-100px;width:340px;height:340px;border-radius:50%;background:radial-gradient(circle,rgba(224,113,78,.28),transparent 62%)}
.roi h3{color:#fff;font-size:27px;margin-bottom:10px}
.roi p.s{color:#94a3b8;margin-bottom:28px;font-size:16px}
.roi .field{margin-bottom:24px;position:relative;z-index:2}
.roi label{display:flex;justify-content:space-between;font-weight:600;font-size:14.5px;color:#cbd5e1;margin-bottom:10px}
.roi label b{color:var(--brand-2);font-size:17px}
.roi input[type=range]{width:100%;-webkit-appearance:none;height:6px;border-radius:100px;background:#334155;outline:none}
.roi input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:22px;height:22px;border-radius:50%;background:var(--brand);cursor:pointer;box-shadow:0 0 0 4px rgba(224,113,78,.25)}
.roi input[type=range]::-moz-range-thumb{width:22px;height:22px;border:none;border-radius:50%;background:var(--brand);cursor:pointer}
.roi .ticket{display:flex;gap:8px}
.roi .ticket button{flex:1;background:#1e293b;border:1.5px solid #334155;color:#cbd5e1;border-radius:10px;padding:10px;font-weight:600;font-size:14px;cursor:pointer;transition:.15s;font-family:var(--font)}
.roi .ticket button.on{background:var(--brand);border-color:var(--brand);color:#fff}
.roi-out{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);border-radius:var(--radius);padding:32px;text-align:center;position:relative;z-index:2;backdrop-filter:blur(6px)}
.roi-out .lbl{font-size:14px;color:#94a3b8;font-weight:600}
.roi-out .big{font-size:clamp(36px,5vw,52px);font-weight:900;color:#fff;letter-spacing:-.03em;margin:6px 0;line-height:1}
.roi-out .big span{color:var(--brand-2)}
.roi-out .sub{font-size:14px;color:#cbd5e1}
.roi-out .disc{font-size:11.5px;color:#64748b;margin-top:18px;line-height:1.4}

/* ═══ Objeciones ═══ */
.obj-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.obj{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:28px;display:flex;gap:18px;align-items:flex-start}
.obj .q{flex-shrink:0;width:42px;height:42px;border-radius:12px;background:var(--bg-soft-2);display:grid;place-items:center;font-size:20px}
.obj h4{font-size:17.5px;margin-bottom:7px;color:var(--ink)}
.obj h4 .qm{color:var(--faint);font-style:italic;font-weight:600}
.obj p{font-size:14.5px;color:var(--body)}
.obj p b{color:var(--brand-dark)}

/* ═══ Pricing ═══ */
.price-toggle{display:flex;align-items:center;justify-content:center;gap:14px;margin-bottom:14px;font-weight:600;color:var(--muted)}
.price-toggle .save{font-size:12px;font-weight:700;color:var(--wa-deep);background:#dcfce7;padding:3px 10px;border-radius:100px}
.switch{position:relative;width:56px;height:30px;flex-shrink:0}
.switch input{opacity:0;width:0;height:0}
.slider{position:absolute;inset:0;background:var(--brand);border-radius:100px;cursor:pointer;transition:.3s}
.slider::before{content:"";position:absolute;height:22px;width:22px;left:4px;top:4px;background:#fff;border-radius:50%;transition:.3s}
.switch input:checked+.slider::before{transform:translateX(26px)}
.toggle-active{color:var(--ink)}
.seg-wrap{display:flex;justify-content:center;margin-bottom:18px}
.seg-switch{display:inline-flex;background:var(--bg-soft-2);border:1px solid var(--border);border-radius:100px;padding:5px;gap:4px}
.seg-switch button{border:none;background:transparent;font-family:var(--font);font-weight:700;font-size:15px;color:var(--muted);padding:10px 24px;border-radius:100px;cursor:pointer;transition:.2s;white-space:nowrap}
.seg-switch button.on{background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;box-shadow:var(--shadow-brand)}
.plans{display:grid;grid-template-columns:repeat(auto-fit,minmax(258px,300px));gap:16px;align-items:stretch;justify-content:center}
.plan{background:#fff;border:1.5px solid var(--border);border-radius:var(--radius);padding:26px 20px;display:flex;flex-direction:column;transition:transform .22s,box-shadow .22s}
.plan:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.plan.feat{border-color:var(--brand);box-shadow:var(--shadow-brand);position:relative;transform:scale(1.03)}
.plan.feat:hover{transform:scale(1.03) translateY(-6px)}
.plan .badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;font-size:11.5px;font-weight:800;padding:5px 14px;border-radius:100px;white-space:nowrap;box-shadow:var(--shadow-brand);letter-spacing:.02em}
.plan .pname{font-size:16px;font-weight:800;color:var(--ink)}
.plan .pdesc{font-size:12.5px;color:var(--muted);min-height:34px;margin:4px 0 14px}
.plan .pprice{font-size:30px;font-weight:900;color:var(--ink);letter-spacing:-.03em;line-height:1}
.plan .pprice small{font-size:13px;font-weight:600;color:var(--muted);letter-spacing:0}
.plan .pper{font-size:12px;color:var(--faint);margin-bottom:18px;min-height:16px}
.plan .pmsgs{font-size:13.5px;font-weight:700;color:var(--brand-dark);background:rgba(224,113,78,.07);border-radius:10px;padding:9px;text-align:center;margin-bottom:16px}
.plan ul{list-style:none;display:flex;flex-direction:column;gap:9px;margin-bottom:20px;flex:1}
.plan li{font-size:13px;color:var(--body);display:flex;gap:8px;align-items:flex-start}
.plan li svg{flex-shrink:0;color:var(--wa);margin-top:2px}
.plan .btn{padding:11px;font-size:14px}
.price-note{text-align:center;margin-top:28px;color:var(--muted);font-size:14.5px}
.price-note b{color:var(--ink)}

/* ═══ FAQ ═══ */
.faq-list{max-width:780px;margin:0 auto;display:flex;flex-direction:column;gap:12px}
.faq-item{background:#fff;border:1px solid var(--border);border-radius:var(--radius);overflow:hidden;transition:box-shadow .2s}
.faq-item[open]{box-shadow:var(--shadow)}
.faq-item summary{padding:20px 24px;font-weight:700;font-size:16.5px;color:var(--ink);cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary .pl{flex-shrink:0;width:26px;height:26px;border-radius:50%;background:rgba(224,113,78,.1);color:var(--brand);display:grid;place-items:center;font-size:18px;transition:transform .25s}
.faq-item[open] summary .pl{transform:rotate(45deg)}
.faq-item .ans{padding:0 24px 22px;font-size:15.5px;color:var(--body)}
.faq-item .ans b{color:var(--ink)}

/* ═══ CTA final ═══ */
.final{background:linear-gradient(140deg,var(--brand-deep),var(--brand) 55%,var(--brand-2));color:#fff;text-align:center;padding:90px 0;position:relative;overflow:hidden}
.final::before{content:"";position:absolute;top:-160px;left:-120px;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(255,255,255,.16),transparent 60%)}
.final::after{content:"";position:absolute;bottom:-180px;right:-120px;width:440px;height:440px;border-radius:50%;background:radial-gradient(circle,rgba(0,0,0,.18),transparent 60%)}
.final h2{color:#fff;font-size:clamp(32px,4.6vw,52px);font-weight:900;letter-spacing:-.03em;margin-bottom:18px;position:relative;z-index:2}
.final p{font-size:20px;color:#ffe2d9;max-width:600px;margin:0 auto 34px;position:relative;z-index:2}
.final .hero-cta{justify-content:center;position:relative;z-index:2}
.final .mini{margin-top:22px;font-size:14px;color:#ffd2c5;position:relative;z-index:2}

/* ═══ Footer ═══ */
footer{background:var(--ink);color:#94a3b8;padding:56px 0 30px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;margin-bottom:40px}
.foot-brand p{font-size:14.5px;color:#94a3b8;margin:16px 0;max-width:300px}
.foot-brand .powered-by{font-size:12.5px;color:#64748b;margin:-6px 0 0}
.foot-brand .powered-by a{color:#cbd5e1;font-weight:700;text-decoration:none;border-bottom:1px solid rgba(203,213,225,.35)}
.foot-brand .powered-by a:hover{color:#fff;border-bottom-color:#fff}
footer h5{color:#fff;font-size:14px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;margin-bottom:16px}
footer ul{list-style:none;display:flex;flex-direction:column;gap:10px}
footer ul a{font-size:14.5px;color:#94a3b8;transition:color .15s}
footer ul a:hover{color:var(--brand-2)}
.foot-bot{border-top:1px solid rgba(148,163,184,.16);padding-top:24px;display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;font-size:13.5px}
.foot-brand .brand-txt b{color:#fff}
.foot-brand .brand-txt small{color:#64748b}

/* ═══ Responsive ═══ */
@media(max-width:980px){
  .hero-grid{grid-template-columns:1fr;gap:40px;text-align:center}
  .hero .lead{margin-left:auto;margin-right:auto}
  .hero-cta,.hero-trust{justify-content:center}
  .nav-links{display:none}
  .nav-cta .lnk{display:none}
  .nav-cta .btn-primary{padding:9px 16px;font-size:14px}
  .burger{display:flex}
  .nav-links.open{display:flex;position:absolute;top:72px;left:16px;right:16px;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:20px;gap:16px;box-shadow:var(--shadow-lg)}
  .pain-grid,.steps,.cap-grid,.channels{grid-template-columns:1fr 1fr}
  .vs-grid,.rubro-panel,.roi,.obj-grid{grid-template-columns:1fr}
  .plan.feat{transform:none}.plan.feat:hover{transform:translateY(-6px)}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:600px){
  body{font-size:16px}
  .sec{padding:64px 0}
  .hero{padding:120px 0 60px}
  .pain-grid,.steps,.cap-grid,.channels,.foot-grid{grid-template-columns:1fr}
  .roi,.rubro-panel{padding:28px}
  .wrap{padding:0 18px}
  .vs-col,.obj{padding:24px}
  .hero-cta .btn{width:100%}
  .brand-mark{width:40px;height:40px}.brand-txt b{font-size:18px}.nav-cta{gap:8px}.nav-cta .btn-primary{padding:8px 13px;font-size:13px}
}

/* ════════════════════════════════════════════════════════════════
   VARIANTE 2 · MODO OSCURO — fondo slate profundo, cards un escalón
   arriba, texto claro y el coral Hacelo IA intacto. El chat de
   WhatsApp conserva su look real.
   ════════════════════════════════════════════════════════════════ */
:root{
  --ink:#f8fafc; --body:#cbd5e1; --muted:#94a3b8; --faint:#64748b;
  --bg:#0b1120; --bg-soft:#0e1728; --bg-soft-2:#131c31; --card:#131c31;
  --border:#233048; --border-strong:#324056;
  --shadow-sm:0 1px 2px rgba(0,0,0,.4);
  --shadow:0 6px 18px rgba(0,0,0,.5);
  --shadow-lg:0 18px 48px rgba(0,0,0,.62);
}
nav.scrolled{background:rgba(11,17,32,.82);box-shadow:0 1px 0 rgba(255,255,255,.05)}
.nav-links.open{background:var(--card);border-color:var(--border)}
.pain{background:linear-gradient(180deg,#0b1120,#160f0c)}
.pain-card,.step,.cap,.vs-before,.rubro-panel,.channel,.obj,.plan,.faq-item,.rubro-tabs button{background:var(--card)}
.btn-ghost{background:var(--card)}
.pain-card .ic{background:rgba(239,68,68,.16);color:#f87171}
.vs-before .mk{background:rgba(239,68,68,.18);color:#f87171}
.cap .ic{background:linear-gradient(135deg,rgba(224,113,78,.22),rgba(224,113,78,.06));color:var(--brand-2)}
.rubro-quote{background:linear-gradient(150deg,rgba(224,113,78,.16),rgba(224,113,78,.05));border-left-color:var(--brand);color:#f3dcd4}
.rubro-quote::before{color:rgba(224,113,78,.32)}
.obj .q{background:rgba(255,255,255,.06)}
.obj p b,.plan .pmsgs,.rubro-story .ops span{color:var(--brand-2)}
.seg-switch{background:var(--bg-soft-2);border-color:var(--border)}
.price-toggle .save{background:rgba(16,185,129,.18);color:#34d399}
.vs-after{border:1px solid rgba(224,113,78,.25)}
.trust-strip{background:#0c1424}
footer{background:#080f1c}


/* Integracion con PublicLayout (home dentro de la app) */
body .pub-page-root{background:var(--bg);color:var(--body);font-family:var(--font)}